SimplyHappy is a digital destination for intentional travel, curated style, and cozy living, created by Alessia McKinley—a Swiss-based content creator with a knack for finding the “soul” in the everyday.
Our Philosophy
We recognize the tension between a consumer-driven world and a mindful soul. We define “cozy minimalism” not as owning nothing, but as owning with intent.
Many think you have to buy a $500 linen shirt to be a “minimalist,” but we believe the secret is finding the beauty in things regardless of their cost. Whether it’s a luxury hotel in the Alps or a clever $5 organizational find, we curate them into a cohesive lifestyle.
Our approach is guided by three rules:
- Practical: Does this item solve a problem or simplify a routine?
- Joyful: Does this add to the “cozy” atmosphere, or is it just clutter?
- Accessible: We advocate for sustainable happiness that respects your bank account.
Our mission is to help you curate a life you love at any price point through simple ideas and intentional choices.
Create your “happy.” The journey starts here.
xxx, Alessia ❤︎